Build Communication & Trust with Every Step

Safely bringing employees and colleagues back to a worksite during a pandemic is on everyone’s mind. A thoughtful, strategic approach is critical to a smooth transition and is well worth the investment of time. One company recently introduced ProtectWell to its employees and shares a few tips on successfully implementing the ProtectWell program.


Tip #1: Communication is Key

Early and frequent communication with employees is vital when introducing a new program like ProtectWell at work. Identify an organization leader or spokesperson who can send a pre-program launch email emphasizing your organization’s commitment to creating a safe work environment, using the ProtectWell app, and practicing safeguards to help reduce the risk of spreading COVID-19. The spokesperson’s role is to provide a trusted, relatable, and consistent voice to the ProtectWell experience. A launch email, reminders, and weekly update emails can go a long way in educating and encouraging adoption.

Clear communication can help set expectations, reinforce protocols and keep employees in the know about changes to the ProtectWell app. 

Tip #2: Strengthen Adoption with Signage

Adding signage at entrances is a simple yet effective solution to help increase ProtectWell program adoption and app usage. Printing easy-to-read, durable signage and placing it in all entry points and common areas can deliver messages about symptom-checking, mask requirements, room occupancy limits, and the like to help keep the safety protocols top-of-mind. Signage also reflects positively on the larger concern for employee safety and wellness. Organizations can find the ProtectWell logo and other templates in the Admin Hub to assist with creating signage.

Tip #3: Train & Engage

Start early with training in how to use the ProtectWell app—as part of pre-launch planning—and involve a wide swath of interested parties, including building security and contractors. The first week of the launch, when interest is high, is another critical window for conducting additional training. Key activities for Week 2 center around continuing to engage employees in building habits around a safe return.

Employees stationed at the workplace entry points, such as front desk staff and security personnel,  play a critical role in ProtectWell app usage. ProtectWell offers a QR code scanner app, allowing organizations to scan each employee’s Cleared status upon entry.

Tip #4: Build Trust

Gathering feedback throughout the ProtectWell launch process and then implementing lessons learned is a big part of building trust. Consider conducting a pre-launch survey to gather a baseline of how employees feel and their attitudes towards adopting new behaviors. Identify employees who are willing to share their experiences throughout the launch. Use the feedback to analyze and help inform opportunities for improvement as the weeks go on. For example, one company learned that the ProtectWell program was perceived positively, but employees were hesitant about the effectiveness of self-reporting symptoms through the ProtectWell app. This insight enabled leaders to respond with education to help demystify the program’s effectiveness, which served as a powerful tool for building a positive community-use perception.

Forward-leaning communication, signage that encouraged employee adoption, frequent and early training, and building trust through authentic communication and demonstrating lessons learned are the pillars of a successful ProtectWell launch.

Organizations will receive a copy of the ProtectWell Return-to-Work Playbook for more tips on how to successfully introduce the program. A preview can be found here.